Meikyo “Nihonbashi” Preservation Society Planning/Production of a Visit-Japan promotion movie for the overseas market/Hotel Epilos Club catalogue production
Understand the current situation and articulate the challenge
Awareness of “Nihonbashi” among foreigners was still at a low level. We made our plan to promote recognition of Nihonbashi among foreigners with cooperation from the local Mandarin Oriental Tokyo and other long-established shops.
Propose the approach and the direction o attack the challenge
We proposed a plan not from a Japanese point of view, rather to make a foreigner want to visit Nihonbashi. A movie featuring “Nihonbashi” where old meets new was produced. It showed places and shops that could be interesting for foreigners.
What IGOS delivered
We did several location hunts and kept walking on streets trying to select sceneries and shops that would look good in a movie, based on the history of Nihonbashi. Simple and clear structure was kept with an up-tempo music so people of any nationality could take away the charm of Nihonbashi. The movie was introduced in overseas media, Youtube, and the homepage of Nihonbashi local companies and has been highly appreciated as the movie introducing Nihonbashi to be left for a few hundred years.